Managing An SEO Project

By Joseph Phillips

All projects start with one common theme: a vision of where the project will end. Whether you're building a skyscraper, designing a piece of software, or creating a new web site you've got to identify the scope that the project will fulfill. The second thing that all projects have in common is their desire to accomplish one of two business fundamentals: increase revenue or reduce costs. Let's talk about increasing revenue through one of the most prevalent channels to your organization: your website.

Which project comes first: Updating your old, stale website with a new look, fresh content and a stronger call to action? Or...planning search engine optimization with a focus on keywords research, earning inbound links and attracting Google's attention?

The answer depends on several factors:

* How old is the website's domain (URL)?

* When is the last time the site was updated with fresh content?

* Have you implemented any search engine optimization (SEO) techniques?

* Is your website ranked high in Google and other search engines?

* What is your overall goal - a better looking website or more traffic from being found in search engines?

Search engine optimization is the process of improving traffic to your website thru better search engine rankings in Google, Yahoo and other search engines. This would include keyword selection and use throughout the website; writing strong page titles and other meta tag codes; development of and implementing a link building program...just to name a few.

What you are doing is creating an initial project scope statement. The project scope is all of the work - and only the required work - to meet the vision you have for your project. Essentially you're framing the project to consider what's of most value and what should be dismissed for this current project. Most projects fail because their project scope is so loosely defined it's difficult to identify what's really needed versus what are some dreamy extras that don't contribute. Defining the project scope isn't easy; if it were, so many projects wouldn't fail.

As you enter the website/SEO project's planning phase you'll want to consider these false assumptions that can interfere with your scope planning:

* A new website will not get Google's attention. In fact, if you purchase a new domain name and start over, some search engines aren't going to be eager to crawl your website. Maintain your current domain.

* While a new website design and updated content might impress visitors to your website, pretty pictures and cool buttons may not increase sales. Make sure you have a strong call to action (sign up for a newsletter; complete a form for more information, etc.).

* Fresh content will not get you ranked higher in Google and other search engines. You need keyword-rich content focusing on your company's products and services.

* Submitting your website to 1,000 search engines will not work either. Actually, there are only 55 legitimate search engines, with Google, Yahoo and MSN dominating the search engine market.

Most projects fail at the beginning, not the end. A failure to adequately plan the project scope will only corrupt your project execution. It's paramount to first plan what the website is to accomplish before hopping into the project execution. For example, you do not want to write new content for your website before you conduct keyword research just as you wouldn't start building a new home without your blueprints.

Of all the project management activities planning is the most important. Planning is an iterative process and happens throughout the life of the project. The project scope is defined initially when you initiate the project, but more fully when you're in the first stages of planning. When you're creating a plan to boost your website's presence the focus should always be on fulfilling the project scope. Activities and deliverables that don't contribute to the scope are not value-added activities. Basically, you and your team should ask does this deliverable help my website's presence or not? If it does incorporate it into the project scope, if it doesn't log the issue, addition, or feature and address it outside of your current project. By keeping your execution activities focused on completing the project scope you'll get more done faster and better than considering and pondering every possibility for your website.

The basic "brick and mortar" plan of any search engine optimization project would include the follow elements:

* Research for the best possible keywords.

* Research your competition. What keywords are they pursuing?

* Write fresh content utilizing the targeted keywords.

* If you are designing a new website, determine if the design with drive the content, or if the content will drive the site design. Make sure you have selected your keywords before you write the content.

* Link building. Earn one-way links from directories and other websites pointing to your website and web pages.

Once you've created your project plan it's time to execute the plan. This is the real work of the project that'll create the deliverables and benefits outlined in the project scope and the project's work breakdown structure. In tandem with executing the project plan, you'll control the project to ensure the work, project team, and deliverables are consistently in alignment with the project's vision. At some point you'll get to the happiest day: closing the project.

True search engine optimization is not "one and done." You'll need to plan for the long-haul: keywords may change as products and services change; content and blogs will need to be written and updated and link building never ends. Build your SEO plan in stages and keep moving forward.

Joseph Phillips is the author of five books on project management and is a PMI Project Management Professional, a CompTIA certified Project Professional, and a Certified Technical Trainer. For more information about Project Management Training, please visit Project Seminars.

SEO - Effective Tips To Help Your Web Site Survive in The Search Engine Jungle

By Vanessa A. Doctor

The widening reach of the Internet in our daily lives, has opened many doors of opportunities for many individuals today. The Worldwide web has created new terms, references, and a wider blend of career opportunities, and methods to earn more profits, as well as devising new marketing and sales strategies.

The art of search engine optimization is a direct result of such new developments. For those who see themselves as Internet-savvy individuals and possess a much deeper insight of how the Internet moves and thinks, then they can earn themselves a great career through this novel method.

Search engine optimization refers to the kind of service which helps to increase the exposure of a Business or organization's Web site or Web pages. Attaining adequate exposure could mean a lot of good things for different organizations, firms, groups or industries who long for a wider reach with online readers and consumers.

Create An Opening Paragraph That Effectively Describes Your Page Content

It's a fact that most established search engines love content, however they are especially fond of the first 25 words on each page. By providing an opening paragraph that perfectly or appropriately describes the content of the rest of the page , or the site itself, you would be able to include your vital keyword phrases in this important area.

When users first arrive in a Web page, the first thing that they will need to know is whether that exact offers the information they're looking for. A logical step in finding out, is to scan through the first paragraph, which, if it appropriately and comprehensively describes the page content, should be very helpful.

Remember To Utilize Meaningful Page Titles

A meaningful page title helps your Web site's visitors to get a full understanding of where they are,both within the site, and on the Internet as a whole. As you probably know already, the page title is the first thing that loads up, generally quite a few seconds before the actual content, therefore a descriptive, keyword-rich page title can truly help in effective user orientation to your site.

If you don't know that much about SEO yet, you'll find out that most search engines put a premium on the page title than on any other of the page's attributes. If the title comprehensively describes the content of that page, the legitimate search engines should be able to accurately discern what that page is actually about.

Make It A Habit To Provide High-Quality Content

Although this may sound like an off-beat characteristic of a search-optimized Web site, it's actually a very important one. Most standard search engines, in addition to page content, verify at the number of links that are pointing into the Web pages.

Generally, the more inbound links a Web site has, the higher will the site's search rankings appear. In writing and providing unique, interesting, fresh and regularly updated content on your Web site, this will make other Web masters want to link to your site. By doing that, it would also be able to provide extra value to their site, and to their visitors as well.

Comprehensively optimizing your online firm's Web site for both search engines and online visitors, shouldn't be seen as a mere trade-off., because while there is a significant overlap between the tasks required to achieve these two vital objectives, this overlap can be used to your advantage. It shouldn't be too challenging to create a Web site that users can easily locate via the search engines, and completely use once they reach it.

http://7seo.com - 7 SEO

Vanessa A. Doctor from Jump2Top - SEO Company