By WA Davies
Articles about SEO marketing often say you need to get links back (i.e. back links) to your website before you'll be listed on page one of Google.
The claimed importance of back links leads many website owners to chase down link exchange programs like theirs no tomorrow. Some even go so far as to find sites with a high page rank<, and email the site's owner begging for a link swap!
The problem with a link swap is, essentially they cancel each other out. One way back links are far more effective. So the real question is, how important are back links? Do you actually need a back link to get onto page one of Google?
The answer may surprise you. You don't need a high page rank, or a lot of back links, to get onto page one of Google. I've proven this over and over again.
In fact, the whole concept of high search engine ranking is misunderstood. You're almost certainly on the first page of all major search engines for a particular set of key words. The real challenge is to get there with the search terms of your choice.
But the important point to note is, you can get your site onto page one of Google with no back links at all. And with a page rank of zero.
It's very difficult to get effective back links from enough sites to make a difference. Most web site owners don't have the time or patience. There are better ways to get your site onto page one in Google. For example...
- Get specific. Focus your entire site on a single topic
- Choose your domain name wisely
- Pay careful attention to your page content
You'll find more information about search engine optimization on my site
http://asureimage.com/search-engine-optimisation
Wayne Davies is an online lead generation specialist based in London (UK). He has 16 years worth of experience in direct response advertising, and 8 years experience in online advertising. He is now on a mission to introduce proven lead generation techniques to business web sites: http://asureimage.com
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